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Date of Joining :
July 5, 2018


Dr. Devi Premnath’s research and teaching interest are in Marketing, Branding and Systems. A university rank holder at under graduate and post graduate level, has also qualified the UGC-SLET examination in the year 2005. She has, to her, credit a few articles in International & National journals of repute. She is an editor of some of the literary assignments as well as a speaker who has delivered lectures in various management institutes.

Research & Scholarship Interests
Branding and Advertising

No. of Research scholars produced at M. Phil Level

No. of Papers published in National Journals

No. of Papers published in Magazines

No. of International Conferences conducted

No. of papers presented in National Conferences/Seminars

Number of Papers Showcased on Global Stages

No. of International Conferences attended

No. of National Conferences conducted

No. of sponsored research projects in progress



Number of Training Programs/Sort Term Courses Offered


Journal Publications

Other Publications

Books/Monographs/Reference Works

Book Reviews

FDPS and Certificate Courses

• UNIX, C, C++

• Structural equational modelling using AMOS 2022 Aug16th-Aug 20th, conducted by ASBM University

• Certification course – “SAP for beginners course- SAP ERP with practice Artur Paziewski, July 29th 2022

• Brand Marketing: Creating Powerful Brands from Oxford Learning labs

• Business Branding with Personality: Build an Authentic Brand

• Social Media Marketing Agency: Digital Marketing+ Business

Research Papers In Peer-Reviewed Journals

• Published a case study on the topic titled “Ford’s Exit in India- A Case Analysis” in Quaderns, ISSN No- 1138- 5780, UGC care approved group-2 Journal, Volume 11, issue5, May -2023

• Published an article titled “The study on the usage pattern of OTT platform by women with special reference to Coimbatore City. Published in IJRAR ( UGC Approved – Journal No: 43602 & 7.17 Impact Factor Volume 9 Issue 3 August 2022, Date of Publication: 12-August-2022

• Published an article titled Branding the Women’s way in Journal of Xi’an, University of Architecture and Technology, ISSN – 1006-7930, Volume XIV, Issue II, February 2022, UGC care list journal

• Applications of Neuromarketing Sciences on Digital Marketing models- A Theoretical Framework in Turkish Journal of Computer and Mathematical Education a Scopus Indexed Journal Vol.12 No. 7 (2021), 3127-3132, 16th April 2021, e-ISSN 1309-4653,

• Improving Sales DNA- An Indigenous Case Study Solution from Six Sigma Perspective in Psychology and Education a Scopus Indexed Journal Feb 2021 Volume 58 (2):8786-8795, ISSN:00333077

• Marketing in the era of Artificial intelligence in Journal of Engineering Sciences, April 2020 Volume 11, issue 04, UGC care approved group ‘B’ journal, ISSN :0377-9254, impact factor-6.54

• Measuring the Celebrity Brand Image Match up through tears model in International Journal of Basic and Applied Research, September 2018 Volume 8 Number 9, UGC Approved Journal, ISSN 2249-3352 (P) 2278-0505 (E), Cosmos Impact Factor-5.86

• Impact of Endorsements on Purchase decisions with reference to fast moving Consumer goods in World Wide Journal of Multidisciplinary research and Development, impact factor 4.25, E-ISSN: 2454-6615, vol. 4 (3), March 2018

• A study on the effect of celebrity attributes on the brand image and brand purchase decision in Trans Asian journal of Marketing and Management research, Impact factor (4.28 ISSN 2279-0667, vol. 6, Jan1, 2017

• A study on the level of awareness of the respondents towards celebrity endorsed ads with special reference to FMCG through aided recall technique in Trans Asian Management Journal with ISSN-2279-0667, impact factor 4.289, vol. 4, issue 5-6, June 2015

• Impact of training intervention on competency Building: A study with reference to ACC Ltd Coimbatore in South Asian Journal of Marketing & Management research (ISSN: 2249-877X) impact factor 4.78) vol.4. Issue 10, October 2014

• Asset liability management of Punjab National Bank in International Journal of Research in Commerce, Economics and Management Volume No. 3 (May 2013), Issue No. 05 ISSN 2231-4245, UGC listed journal

• Sector wise analysis of NPA in State Bank of Travancore” April 2013 in IJRCM (ISSN-2319-4421). UGC listed journal

• Crowd Sourcing – A new Management mantra, Indian Journal of Applied Research, Vol.1, Issue5, Feb 2012

• JM international journal of HR Review (JMIJHRR) – Visionary Leadership and Strategic Management (ISSN print 2230-9233) vol.1 issue 4, August 2011

Book Reviews On
• Beyond the Last Blue Mountain by R.M.Lala in Ghyandeep National journal ISSN 2250-3374, Jan2012

• IIM A story-The DNA of an institution by Prafull Anubhai, Ghyandeep National Journal (ISSN 2250-3374), April 2014.

Resource Person
• Acted as the resource person for a two day National Seminar on ‘Prospects and Challenges in Commerce on 27th and 28th of March 2023, organised by Sreekrishnapuram V. T.Bhattathiripad College, Palakkad

• Invited as a resource person for a seminar on ‘India’s G-20 Presidency 2023’on March 20th 2023, organised by Jansons Institution’s Innovation Council (JIIT IIC), Jansons Institute of Technology

• Invited to Chair a three-day National Conference on Emerging Perspectives and Challenges in Commerce and Management from 17th February to 20th February 2023, organised by Bharathmatha College, Thrikkakara, Kerala

• Invited as the resource person for a KTU (Kerala technical University sponsored) FDP on Social Entrepreneurship Management conducted by Nehru School of Management, Thrissur, Kerala on 24th Jan 2023

• Invited to conduct an online training programme for the sales executives at Cosmedics a division of SAFA group of companies, Perinthalmanna, Kerala on 16th June 2022

• Invited as the Guest of honour at the Malabar chamber of Commerce, Kannur, Kerala, for a symposium on “Employability Skills Development” organised by the Catalyst Education Group on 11th June 2022

• Webinar on the topic “Students Guide to Research Methodology” organised by Nehru School of Management, Thrissur, Kerala on 25th May 2022.

• Six-day National Webinar series on “New Paradigms in Management Sciences” organised by Nehru Institute of Engineering and Technology, T.M Palayam Coimbatore from 5th May to 11th May 2022.

• Five-day National Level Virtual Faculty Development Programme on the topic “A Complete Guide to Research Thesis Writing” organised by Nehru School of Management, Thrissur, Kerala from 2nd to 7th February 2022.

• National webinar on the topic “Art of Writing Research Papers in Social Sciences” organised by M.E.S College of Arts and Commerce, Zuarinagar , Goa on 12th January 2022

• Associated with M.O.P Vaishnav College for Women, Chennai as a resource person for a Think Tank Exposition on 18th December 2021

• Invited as an expert for the Lead Talk series on Artificial Intelligence in Marketing by the Department of Business Studies, PSG College of Arts and Science, Coimbatore for the Platinum Jubilee celebrations on 09th December 2021

• Invited as a resource person for the talk on Marketing in The Era of Artificial Intelligence by the Department of Business Studies, University of Technology, Nizwa, Oman • 20th Oct 2021

• Invited as a resource person for a FDP on the” Nuances of Writing a Research Article ” on 10th Aug 2021 conducted by Sree Narayana Guru College, Coimbatore

• Invited as a resource person for a webinar on “A road map after B com graduation” on 6th Aug 2021 conducted by Rajiv Gandhi Govt Arts and Science College, Attapady, Palakkad

• For a National Webinar conducted by A.V College of Arts Science and Commerce, Affiliated to Osmania University, Hyderabad on the topic “Techniques and Trends in Research Article Writing” on 9th June 2021.

• Acted as a resource person Workshop Series on the topic “Tricks and Trades in Writing Research Paper
* for Ernad Knowledge City, Technical campus, Malappuram District, Kerala Affiliated to Calicut University on 15th May 2021
* for Institute of Gems and Jewellery, Affiliated to Gems and Jewellery Skill Council of India under National Skill Development Corporation (NSDC) on 27th May 2021

• Invited by Sree Narayana Guru Institute of Management Studies, K.G Chavadi , Coimbatore to talk on the topic “Why MBA” on Dec 7th 2020

• Acted as the resource person for a webinar organised by Mount Seena College of Arts and Science, Akalur, Pathiripala on the topic “How can Marketing Foster Business Growth in 2020” on 28th October 2020

• Chaired an International Conference on Uncertain Management environment on 27th August 2020 conducted by Yuvakshetra Institute of Management Studies, Ezhakad, Mundur, Palakad.

• Acted as the resource person for a webinar organised by Bharathmatha College of Arts and Science, Kozhinjampara, Palakkad, Kerala on the topic “Reinventing Branding during Pandemic” 20th August 2020

• Was invited as a resource person for a one day National Webinar on “Digital Marketing a New Paradigm” organised by Yuvakshetra Institute of Management Studies, Ezhakad ,Mundur, Palakkad on 15th July 2020

• Acted as a resource person for a webinar (FDP) conducted by the Department of Business Administration, Government Arts College (A) Coimbatore on the topic “Branding in times of Covid-19” on 15th June 2020

• Was invited to give an online talk on the topics “Communicate to Impress” and ‘Rainbow hues of soft skills” organised by the Academia Group in association with Catalyst education, Tirur, Kerala on 28th and 29th of May 2020

• Was invited as the resource person for a webinar organised by Sree Narayana Guru Institute of Management Studies, K.G Charade, Coimbatore on the topic “Vocal about Local” on May 27th 2020

• Acted as the resource person for a panel discussion on Artificial intelligence and economic growth organised by the Department of Economics PSG College of Arts and Science on March 6th 2020

• Chief guest for the valedictory function at VLB Arts and Science College, Kovaipudur and spoke on the topic “Dare to dream

• Visiting faculty at Talent institute of Management, Edapal, Kerala for subjects –Economics, Project Management and Management Information System

• Invited to Lecture on ‘Myths and Mystiques of feminism’ on Women’s Day March 8th 2017 for the Women’s Empowerment cell, SNGC,Coimbatore

• Guest Lecture on 14.03.2016 titled “Total Quality Management” for the Department of Commerce, PSGR Krishnammal College for Women

• Invited to Lecture on ‘Classroom to Corporates’ to BBM students of Sree Narayana Guru College on January 10, 2016.

• Invited to Lecture on ‘Classroom Etiquettes’ to BBM students of Sree Narayana Guru College on August 20, 2015

• Resource person for a Kerala Government sponsored national seminar “A New Banking Landscape- Challenges and Perspectives on March 9th 2015 at Rajiv Gandhi Memorial Government Arts and Science College, Palakkad

• Guest Lecture on 25.09.2010 titled ‘Strategic Management in Marketing – A complete knowhow’ for the Department of Commerce, PSGR Krishnammal College for Women

• Guest Lecture on ‘Reflections in Management’ for Department of International Business, Sree Narayana Guru College, Coimbatore Coimbatore on 24.09.2010

Seminars Attended & Conferences Conducted
• Participated in a National Level Online workshop on Social Science thesis writing; An Art or Skill of Researcher, Conducted by Kongu Engineering College on 27th January 2023

• Participated and presented a case on Ford’s Exit – An in-depth analysis in the International conference on contemporary research in Management conducted by PSG IM Coimbatore on 12th Jan 2023

• Attended a two-day course on “Cyber Safety & Security for Girls and Women” organised by the Teaching Learning Centre, Coimbatore Institute of Technology in association with Skillsda a Centre for advanced learning on 02 and 03 January 2021

• Participated in a webinar on Fuel prices how high is too high? Organised by Business Line knowledge series, the Hindu group on Friday 10th July 2020

• Attended the ET Brand Equity Performance Marketing Virtual Summit organised by the Economic Times Verticals on 18th June 2020.

• Attended a one-month orientation programme at Bharathiar University Academic Staff College, Maruthamalai, November 2004

• Attended a FDP on ‘Applications of Research Methods’ organized by Sri Venkateswara Group of Institutions, Coimbatore dated 17.07.2010.

• Attended a FDP on ‘Creativity in Management’ organized by THE HINDU & GRD Institute of Management, Coimbatore on 15.02.2011.

• A two day AICTE sponsored seminar at the EBET School of Management Studies, Kanagayam, Tirupur on 10th May, 2013

• A National conference on “Indian Heritage a Pathway to World Class Management” was conducted on Feb 1st 2011

• Conducted a National conference on” Crowd Sourcing a New Management Paradigm” on Feb 4th, 2012

• A conference at National level on “Demonetization” was conducted on Feb 20th 2017

• Has conducted more than 20 workshops on Managerial Skill Development for the students at the under graduate level (BBM,Bcom,BCA) in various colleges

Publications in Conference Proceedings

Working Papers