Profile

An Agricultural Engineering Graduate (1984-89) from Tamilnadu Agricultural University, Coimbatore, he did his post graduation in Business Administration (MBA) from one of the prestigious Management Institutions in the country, Bharathidasan Institute of Management (BIM), Tiruchirapalli (1992-94). He has 25+ years of teaching experience at post graduate level preceded by three years of industrial experience in agro based corporate sector. His doctoral thesis is in the area of Rural Marketing with special reference to life insurance sector. He has published many research papers in reputed International Journals. He has many research papers presented in National as well International Conferences to his credit. He is also an Alumnus of Indian Institute of Management – Ahmedabad (IIM-A) through its Faculty Development Programme in Management (FDPM).

He conducts Management Development Programmes and short-term training programmes to Corporate Executives on various soft skills.

His areas of interests include Rural Marketing, Brand Management, Strategic Management, Customer Relationship Management, Social Media Marketing and Consumer Behaviour.

He has held many coveted positions in professional bodies like Coimbatore Management Association, National Institute of Personnel Management Coimbatore Chapter, NHRD Coimbatore Chapter, CII Coimbatore, CII Erode and Madras Management Association (MMA) Erode Chapter. Presently, he is an Executive Committee Member of NIPM Coimbatore and Managing Committee Member of Coimbatore Management Association.

Currently he is the Director of Jansons School of Business, Coimbatore since December 2022. He can be reached at director@jsb.ac.in

Research & Scholarship Interests

Rural Marketing, Brand Management, Strategic Management, Customer Relationship Management