Jansons School of Business organized a Global CXO Confluence on 22nd January 2026 on the theme “why digital supply chain are answer to today’s economic chaos.” The session was addressed by Mr Raghu Bathanenadan Vice President and Managing Director western digital tech and regional center SSN BHD Malaysia

The session focused on how digital supply chains are the solution to today’s economic uncertainty. He explained that traditional supply chains were mainly designed for efficiency and cost control, but they are not suitable for today’s volatile and complex business environment. According to him, companies must move from reactive and linear systems to predictive, connected, and networked digital supply chains that provide real-time visibility teams and ensure long-term success.

He highlighted on the four pillars of a digital supply chain and highlighted the importance of digital adoption in defending profit margins, especially in the FMCG sector where inflation pressures are high. By using technologies such as data analytics, automation, and AI, organizations can control costs, improve resilience, and gain competitive advantage

In conclusion, the session helped students understand how digital supply chains work in today’s business environment. They learned the difference between traditional and digital supply chains, the importance of real-time data, cost control, and how technology creates competitive advantage.