Jansons School of Business hosted a CXO Confluence on 24th August 2026 on the theme “Sales Force Excellence & Distribution Strategies.”

The session was led by Mr Suresh Balasubramanian, Founder & Director, Cadla Services India Pvt. Ltd., Coimbatore.

Students gained valuable insights into sales force effectiveness, distribution channels, the 4 C’s – Customer, Cost, Convenience & Communication, and real-world distribution strategies through an engaging case study.

A meaningful session connecting classroom learning with industry insights!