Jansons School of Business organised a CXO Confluence on the theme “Lotte’s Story – Strategies and Learning.” The session was delivered by Sri Milan Wahi, Managing Director, Lotte India Corporation Private Limited, Chennai.

He shared valuable insights on how Lotte India successfully entered the Indian market by understanding consumer behaviour, regional preferences, and building strong distribution networks. The session also highlighted the role of strategic marketing, targeted advertising, and effective brand positioning in expanding market presence and driving sales.