Jansons School of Business hosted Ms Anya Geraldine D’Souza, Fractional CMO, for a powerful session on “The New Playbook: Global Brand Growth in a Disruptive Era.”
She highlighted key disruptors like AI, dark funnels, data privacy, sustainability and shared a modern marketing playbook focused on winning brands, AI-led marketing, MarTech scale, customer experience, and purpose-driven growth.
An insightful session that gave students practical perspectives on today’s global marketing challenges.