Jansons School of Business hosted a CXO Confluence on “Sales Force Management”, led by Mr Suresh Balasubramanian, Founder & Director of Cadla Services India Pvt Ltd.

He shared insights on the Virtuous Cycle of Sales Leadership built on the 3Cs of Customer Loyalty, Character, Competence, and Consistency, emphasising trust as the foundation for lasting relationships.

He highlighted evolving trends, consultative selling, informed customers, and the growing impact of AI in sales management.

The session was insightful and inspiring, underlining how trust, empathy, and adaptability drive customer loyalty and business growth.