Jansons School of Business organised a Corporate Confluence session on the theme “Emerging Technologies in Branding.” The session was delivered by Mr. Ritik Shanmugam, Product Marketing Analyst, FedEx, Chennai.

The speaker explained how emerging technologies and digital platforms are transforming branding strategies. He highlighted the importance of mass visibility, trust, emotional connection, and brand association in building a strong market presence. The session also covered the key marketing analytics metrics such as impressions, CTR, CPA, ROAS, and Net Promoter Score (NPS).

Overall, the session provided practical insights into modern branding and marketing analytics.