Jansons School of Business organized a Corporate Confluence on the theme “SEO in the Age of AI.”

The session was led by Ms. Joys Jaya Malar, Senior Analyst – Creative Strategy, Stan Ventures, who shared valuable insights on how Artificial Intelligence is transforming digital marketing and Search Engine Optimization (SEO).

She explained how AI-driven tools analyze user behavior, predict trends, and influence search rankings, emphasizing the importance of blending technical expertise, creativity, and data-driven thinking in the evolving SEO landscape.

Through real-world examples, Ms. Joys illustrated how businesses can harness AI to enhance visibility and stay competitive in the digital era.

The session offered our students a deeper understanding of the future of SEO and AI’s growing impact on digital marketing.