Jansons School of Business hosted an engaging session on 20th November 2025 with Mr Sri Seshagopalan, Area Executive, ITC Limited, who spoke on “Winning the Consumer in FMCG.”
He shared powerful insights on sales promotions, behavioural marketing, trade marketing, consumer behaviour, and the FMCG mantra of Availability, Visibility & Focus.
Students gained valuable industry perspectives on how top FMCG brands attract and retain consumers.