Jansons School of Business hosted a Corporate Confluence on the theme ‘Customer Centricity through CRM: A Strategic Approach’.

Mr. Vishnu Murugesan, Sales Manager at Freshworks, Chennai, has shared his insights and highlighted CRM as a strategic tool to build customer-centric organizations. He emphasized its role in personalization, loyalty, complaint resolution, and B2B partnerships, while stressing the integration of vision, people, processes, and technology.

The session offered students valuable insights into modern customer engagement and sustainable growth.