Profile

Dr. Benison is a Mechanical Engineering graduate from Jansons Institute of Technology and an MBA from Bharathiar School of Management and Entrepreneur Development (BSMED), Bharathiar University. He earned his Ph.D. (Full-time) as a University Research Fellow from Bharathiar University for his research on Socialization Agents influence towards Children’s Consumer Literacy Knowledge.

He began his professional journey with a summer internship at Ashok Leyland for which he received the best summer project award. Following his MBA, he joined the projects division of H & R Johnson and handled mega account sales in Chennai region. He was also honored as the best performer of the southern region during his tenure.

He later served as research Project Assistant under the Rashtriya Uchchattar Shiksha Abhiyan (RUSA) 2.0 initiative (Government of India) of Bharathiar University towards enhancing Primary Health Centers in Cancer care. In the academic sphere, he has been invited to deliver practical sessions on Business Analytics laboratory at Bharathiar School of Management and Entrepreneur Development and guest lectures on Entrepreneurship Development at Anna University Regional Campus, Coimbatore.

He is a certified Entrepreneurship Educator by the Wadhwani Foundation. His academic interests include Consumer Behaviour, Consumer Psychology, Marketing Management, Brand Management, and Entrepreneurship. He also contributes to the scholarly community as an active reviewer for the journal Current Psychology (Springer Nature). He presented his research works in national and international conferences of prestigious institutions including IIM and Great Lakes Institute of Management.

He can be available at benison@jsb.ac.in for further contact. 

Research & Scholarship Interests

Consumer Socialization, Consumer Psychology, Children and Youth Consumer Literacy, Children Decision Making and Sustainable Consumption Habits.