Jansons School of Business successfully concluded an enriching Global Immersion Programme (GIP) at Taylor's University, Malaysia, as part of a global initiative initiated and implemented by Dr A G V Narayanan, to offer students a well-rounded blend of international academic exposure, industry insights, and cultural immersion.

As part of the programme, Dr.Devi Premnath and Dr. M Balathandayuthapani delivered expert-led sessions on Marketing and Small Business, engaging Taylor’s students and providing global perspectives on consumer behaviour, contemporary marketing practices, and entrepreneurial thinking within the ASEAN business context.

Students of Jansons School of Business undertook experiential workshops, alongside interactive academic sessions, design-thinking engagements, leadership discussions, and meaningful campus interactions with Taylor’s distinguished faculty.

Complementing the academic experience, the programme also offered rich cultural exposure through visits to prominent landmarks, including Merdeka Square, the King’s Palace, the National Museum, and the Old Railway Station in Kuala Lumpur; the iconic PETRONAS Twin Towers and KL Tower; the heritage-rich Batu Caves; the scenic Genting Highlands via cable car; and Putrajaya, enabling students to gain deeper insights into Malaysia’s cultural, economic, and urban landscape.

We extend our sincere appreciation to Prof. Dr. Eddy Siong Choy Chong, Executive Dean, Faculty of Business & Law; Prof. Dr. Pek Chuen Khee, Eugene, Head of School – School of Management and Marketing; and Ts. Dr. Sharmini Gopinathan, Associate Professor & Head, Postgraduate School of Management and Marketing, Taylor’s Business School, Taylor’s University, Malaysia, for their invaluable support and collaboration.