Jansons School of Business
Case Conference 2016

Jansons School of Business in collaboration with The Case Centre, UK

Jansons School of Business organised Case Conference 2016 in collaboration with The Case Centre, UK during May 23-24, 2016. Eminent Professors from several B-Schools in the country presented the cases authored by them in the Case Contest on Day 1. Dr. Sanjeev Prashar, Professor – Marketing, Indian Institute of Management, Raipur chaired the Marketing Management Track presentations and Dr. S.S.Ganesh, Professor, Amrita School of Business, Coimbatore chaired the Human Resource Management Track presentations. All the cases shortlisted for the presentation in Case Conference 2016 are to be published in the forthcoming edition of ‘CASTLE’ – The Case Journal of Jansons School of Business.

Dr. Sanjeev Prashar and Dr. S.S.Ganesh provided their expert inputs on Case Development in their respective sessions in the Case Workshop organised on Day 2. Rtn. PHF. T.S Natarajan, Chairman, Jansons Foundation presided over the Valedictory Function of Case Conference 2016 organised in the evening of Day 2 and Dr. Vikram Ramakrishnan, MBBS, FRCS, MBA (INSEAD), Advisor, CS Academy, Coimbatore was the Chief Guest. Sri. T.N.Thirukumar, Vice Chairman, Jansons Foundation, Prof. S. Mohan, CEO, Jansons Institutions and Prof. N. Chandrasekaran, Director, Jansons School of Business graced the occasion with their presence. The following is the list of winners of the case contest.




Case and the respective Author

Track 1:

Marketing Management

First Prize and Cash Award of Rs. 50,000

The Making of an Indian Film – John Snow and his right move

By Dr. Ganes M Pandya,

T A Pai Management Institute (TAPMI), Manipal

Second Prize and Cash Award of  Rs. 30,000

Will Beedi Industry go up in smoke? – A Case Study

By Dr. T.Dheepa,

Prof. R. Mohan and

Dr. G.Barani,

Kongu Engineering College, Erode

Third Prize and Cash Award of Rs. 20,000

Green Valley Coconut Oils (GVO)

By Prof. Cris Abraham Kochukalam,

Prof. Maurice Jason Peters and

Sibi K.Joseph,

Berchmans Institute of Management Studies, Changanassery, Kerala

Track 2:

Human Resource Management

First Prize and Cash Award of Rs. 50,000

Aligning HRM Practices with employee expectations – A herculean task at AxiomBPM

By Dr. Vidya Suresh and

Prof. Kundhavai Santharam,

Thiagarajar School of Management, Madurai

Second Prize and Cash Award of   Rs. 30,000

SBI: No more the laid-back giant

By Prof. Jaidev Poomath,

Kochi Business School, Ernakulam

Third Prize and Cash Award of Rs. 20,000

To be or Not to be

By Dr. R. Radha,

Ramaiah Institute of Management Studies, Bangalore


© JSB. Maintained by JSB Computer Centre No of Visitors : 1920133