Jansons School of Business

Associate Professor

Qualifications: MBA, M.Phil., Ph.D.

Phone: 0091-421-2336161 to 65

Email: sathyanarayanan@jsb.ac.in


Dr. Sathyanarayanan is a Ph.D. and MBA graduate with over 2 decades of experience in Academics, Marketing, Training, and Consulting.

He has a strong track record of managing digital marketing teams, conceptualizing and running digital marketing campaigns, content ideation, development and publication, campaign performance monitoring, handling digital transformation projects, lead management, and website analytics.

He also has vast consulting & training experience spanning 10 years in the areas of Inbound Marketing, Social Media Marketing, Performance Marketing, CRM technology for Lead Management, Content Marketing, SEO, and Marketing Automation.

Dr. Sathya has extensive teaching experience with national and international universities in India and abroad. He has got several publications to his credit in national and international journals.


Website: https://www.digitalchemist.info/

Twitter : https://twitter.com/AlchemistDigit

Research & Scholarship Interests
Digital Marketing, CRM, Brand Management, Marketing Management, and Strategic Marketing.

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