Executive Interaction Programme

Mr. Ruben Thomas

Topic : "Channel Management in FMCG sector"

Guest : Mr. Ruben Thomas,
            Former GM - Vodafone.

Batch : 2012

Date : 10-02-2012

Time : 1.30 PM

Venue : LH 3

Mr. Ruben Thomas, Former GM, Vodafone Coimbatore, delivered a lecture on management of distribution channels in FMCG sector (Fast Moving Consumer Goods). He started the lecture highlighting the importance of distribution in the success of the organisation. The advantages and disadvantages of direct and indirect distribution were discussed in the lecture. Mr.Ruben shared his experience in managing channel conflicts and other problems faced during his tenures in Pepsi and Vodafone. The lecture was attended by students of distribution management course. The students asked many questions regarding distribution and channel management and the session was interactive.