Mr.K. SrinivasanDesignationProfessorQualificationsB.Sc.(Special), MBA(Marketing)., (Ph.D)Phone0091-421-2336161 to 65Emailk.srinivasan@jsb.ac.inProfileMr. Srinivasan has professional experience in Industry and Academics. After 4 years of work experience in Sales and Marketing, he was a Management teacher for a decade. He has taught at Kongu Engineering College, Erode, ICFAI Business School, Chennai and Jansons School of Business, Coimbatore.
Till recently he was Head- Strategic Alliances at Everonn Systems India Limited, Chennai for 2 years, before taking up his current assignment.
He has won Gold medal & awards for his professional & academic achievements. He has presented highly commended papers in National & International conferences.
He has participated in a number of Faculty Development Programmes sponsored by AICTE, UGC, ISTE and organized by leading business schools.
Mr. Srinivasan completed his Bachelors degree from The American College, Madurai and MBA from Dept. of Mgmt. Studies (DOMS), Madurai Kamaraj University. He has qualified in UGC-SLET.
He is pursuing Ph.D in the area of Customer Complaint Management.
Research & Scholarship InterestsSales & Distribution, Consumer Behaviour & Strategy. Has guided more than 100 post graduate projects
Journal PublicationsJournal / Magazine / On-line Publications
1. Services, the 'Grey Revolution' - "Prime Path to Prosperity', ICFAI Journal of Marketing Management, Nov. 2006, pp-62-67.
2. 'MBA- The TPM Dimension', MANAS Bulletin, pp.2-3, Vol.2, 2000.
3. 'Innovation channel strategies in Insurance industry - An exploration', indianmba.com, Faculty column, Article No.89, June 11, 2004.
4. 'E-Business potential for SMEs', indianmba.com, Faculty column, Article No.90, June 11, 2004.
Article in Book:
1. "Emerging Strategic Marketing trends in Indian Retailing Industry - A Globalised Environment perspective", 'Strategic Marketing in Global Economy- Edited by Prof. Manoj Kumar & Prof. Prashant Mishra', Excel Books, 2003.
Conference Presentations:
1. "Customer Relationship Management- The Challenges" at National seminar on Transforming issues of Management, conducted by IISM (Indian Institute of Science and Management), Ranchi.(Feb,2001)
2. "Importance of Technology Management in Indian Service Industry" at AICTE sponsored National Seminar on Impact of Globalisation on Technology Management, Conducted by Department of Management Studies, Kongu Engineering College, Perundurai.(Jan 2002)
3. "Emerging Strategic Marketing trends in Indian Retailing Industry - A Globalised Environment perspective" at International Conference organized by Nirma Institute of Management, Ahmedabad.(02-04,Jan.2003)
4. "Going Direct to the Customer"- The Emerging Marketing strategy for Indian Marketers, at IIMK-NASMEI International Conference on Emerging markets, organized at Indian Institute of Management, Kozhikode.(20-21,Dec.2004)
5. "Customer Behaviour on Service Dissatisfaction -An Exploration,", at National conference on Service Quality, organzed by Karunya Deemed University, Coimbatore.(27th Jan.2005)
6. "Reach Strategies for Textile Marketers in the Globalised Business Environment", at National Conference on 'Global Marketing-Challenges and opportunities', organized by K.S.R. School of Management, Tiruchengode.(26-27,Feb.2005)
7. "Emerging Consumerism Vs Customer Empowerment - An Exploration", at 'JSB-ecomNET International Conference on Management Principles, Policies, Processes & Practices in the XXI Century' at Jansons School of Business, Coimbatore.(May 20-21,2005)
8. Service Industry - A 'Grey Revolution' in India, at AIMS -17th Annual Convention, 'Management 2025 - New Paradigms for India's Competitiveness', organized by AIMS & IBS, Hyderabad.(August 28-30,2005)
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