Mr.K. R. Senthilvelkumar DesignationProfessorQualificationsB.E.(Mechanical Engg), M.B.A. (Marketing)., Phone0091-421-2336161 to 65Emailkrsvk@jsb.ac.in ProfileHe has about 16 years of professional experience, comprising 9.5 years of corporate experience in the area of Marketing and Entrepreneurship Promotion in reputed organizations such as ACT India Ltd., MIRC Electronics Ltd., Elgi Electric & Industries Ltd and TREC-STEP and 7 years of full-time teaching experience in premier B-Schools, Xavier Institute of Management & Entrepreneurship, Bangalore and G.R.Damodaran Institute / Academy of Management, Coimbatore. His participation in major training programmes includes Programme on Marketing at IIM, Ahmedabad, FDP at TAPMI, Manipal and Cluster Development Training Programme at EDI, Ahmedabad. His areas of interest are Marketing and Entrepreneurship. He has presented papers in two national seminars and has authored several articles.
Research & Scholarship InterestsRetailing, Branding and Entrepreneurship
Journal Publications 'Transistion from Hutch to Vodafone' published in Advertising Express ICFAI University Press, Volume III, Issue 06, June 2008.
'Snares; Brands to guard against' published in SCMS Journal of Indian Management Volume 4; Issue 2; April June, 2007.
'Learning from non-business entities' published in Indian Management The Journal of All India Management Association (AIMA), Business Standard Publication, Vol:46; Issue:5; May, 2007.
'Is Planned Obsolescence obsolete now?' published in Indian Management The Journal of All India Management Association (AIMA), Business Standard Publication, Vol: 45; Issue: 9; September, 2006.
'Vinpic: Pricing Blues' a marketing case, published in GITAM Journal of Management, Vol 4; No 1; January-June, 2006
'Entrepreneurship Education and its relevance in B-Schools' published in GRDIM MILESTONE dated July 2004.
'Channel Conflicts' a marketing case, published in Vol I, AIMS E Journal (Online), edited by IIM, Kozhikode; http://www.aimsejournal.org/Articles/case4.htm
'Sickness in small business' an entrepreneurship case, published in Vol I, AIMS E Journal (Online), edited by IIM, Kozhikode; http://www.aimsejournal.org/Articles/case5.htm
Other PublicationsVega MINO: Combating the 'image of cheapness', a marketing case published in 'The Smart Manager', Volume: 8, Issue: 5, Sep-Oct,2009.
'Managing Success' published in 'The Smart Manager', Volume: 8, Issue: 2 , Mar-April,2009.
'Consolidating brand position', published in 'Retail Biz', Worldwide Media Ltd., Volume 6, Issue 7, February 2009.
'The inhospitable experience at City Hospital', a Services Marketing case listed at ecch (European Case Clearing House), Aug, 08, Reference: 508-071-1 (Co-authored)
'Not just a cosmetic makeover' published in USP AGE Brand Vision (India) Pvt Ltd, Volume V, Issue 7, June 2008.
'Reinventing Umbrella Branding' published in the supplement, BrandLine of BusinessLine dated Sep 27, 2007.
'Smart until proven ignorant' published in THE HINDU, Education Plus supplement Coimbatore Edition, dated Jan 30, 2006.
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