Dr. P. Sadasivam, a Professor in Marketing, received his Ph.D in Management from Bharathiar University. He holds an MBA degree specialized in Marketing and HR. He is a graduate in Bio-Chemsitry. During his 16 years industrial stint he has worked for MNCs in the Pharmaceutical Sector and rose to the level of General Manager for a company in the Service Sector, before joining the academia. His last 7 years association with the academic stream encouraged him to write a book on 'Advertising and Sales Promotion' and publish many articles in Marketing and HR. He provides consultancy services to the corporate world and also trains Executives at Tamilnadu Institute of Urban Studies and TWAD Board. He has addressed Rotary forums and Educational Institutions on various topics in Management.
Research & Scholarship Interests Strategic Marketing decision making and analysis of customer behvioral dynamics
Books/Monographs/Reference Works Consultancy and Training being done for SCM Garments Pvt. Ltd., (Chennai Silks)
Project Report preparation and compilation was done for Bio-farm Oththakal Mandapam, Pollachi main road, Coimbatore.
Authored a book on Advertising and Sales Promotion published in the year 2004.
Other Publications A Marketing article Series in a Regional Tamil Magazine, Namadhu Nambikkai
